The release of Liz Claiborne (Liz Claiborne) new line
when it comes to designer Isaac Mizrahi to create clothes for everyday women.
March 26 evening, Liz Claiborne (Liz
Claiborne) at Macy's Herald Square flagship store of the special election will peak and visitors crowd, they all turned up to watch the brand's spring conference in 2009.
Of course, there are reasons behind this: the star designer Isaac Ke
Maizi Rasi (Isaac Mizrahi) to become the brand's designer, he Target's "cheap chic". This is his for the Liz Claiborne (Liz Claiborne) to do the first series;
some clothes and a few weeks ago had been sold in stores.
Women's Nicole Fischer, director of Massey Reece (Nicole
Fischelis), said: "I think Isaac (Isaac) to understand Liz Claiborne (Liz Claiborne) represented what, and how to use in contemporary women. I think he his energy, creativity, sense of color and
wisdom are among the lines used in this. "
Liz Claiborne (Liz Claiborne), founded in 1976 in order to mix and match in 80 years caused a stir among career women, they agree that designer Claiborne (Claiborne), she
herself was more than 40-year-old career women. The brand reached its peak in the late 80s, annual sales of more than 2 billion U.S. dollars, for the company's development of a strong,
predictable cash flow, and fast-growing brand Juicy Couture and Lucky Brand jeans to form a diversified situation. However, in 1989, Claiborne (Claiborne) to leave the company, the brand has lost
the coolest elements, has become very tacky, equivalent to "Aunt Fan child", since the brand has been in a struggling state. The Claiborne (Claiborne) in and after 2007 years, died of cancer
resistance.
Last year, the company's "co-branded" sectors, including all the major brands sold in department stores, there are DKNY Jeans and Liz
Claiborne (Liz Claiborne), sales of 1.5 billion 7 1000 5 million U.S. dollars, fell in 2007 27.9%. Flow reduction in department stores, and private label
competition, changing customer tastes, are the main reason for decline.
Now Gomez Rasi (Mizrahi) to take up the revitalization of the brand's mission. For the designers, the quality of clothes is not a problem, "is designed to be a bit like
Aunt." He joined the more young contours and bright colors. "I know people say girls can not sell clothes, but these strange clothes sell out."
He also had another measure: Gomez Rasi (Mizrahi), through his family for everyday women to achieve the best state; Liz Claiborne (Liz Claiborne) this season's ads mixed
models, non-model and his own. "The most important thing is to know that everyday women do not want the same look like models."
The company created one of the first four Jierui Xi Sylvia (Jerry Chazen) has since retired, he was sitting Gomez Rasi (Mizrahi) Lionel Messi conference front, saying his
support. He said: "I think Isaac (Isaac) has received information."